CommBank Yello for Business

🏆 Was included in a Q3 (FY25) digital team award for my copy on CommBank Yello for Business. Across this experience, I helped to ensure the successful onboarding and education of customers and setting them up for a comfortable experience.

CommBank Yello for Business is CommBank's rewards program for business customers. When I was briefed into the project, it'd been live as a pilot to a small number of customers (in the hundreds). My task was to help as we upscaled to more than 670,000 businesses. I crafted copy around our in-app messaging experience, our landing page on the website, and also helped to ensure that our offers and discounts copy was aligned as much as possible with in-house style. Due to some extremely technical limitations surrounding eligibility and who was selected for invitation, it also proved to be a challenging ask, and involved a lot of stakeholder cooperation. I worked alongside product owners, compliance, marketing plus UX and UI designers to help achieve a successful launch.